50 Years of Progress at Heluna Health


So much advancement in population health can happen over the course of 50 years. It’s hard to remember the days before cigarette warning labels and life-saving regulations like the Clean Water Act, but these are just two major developments that came to fruition 50 years ago, impacting every aspect of our daily lives. If you’re of a certain age and remember when the tensions of the Vietnam War were at their peak in 1969, you may also recall that this was the year the first temporary heart transplant was conducted by Dr. Denton Cooley and his team. Today, over 33,000 heart transplants are conducted each year. 1969 was also the year when Neil Armstrong first laid a human footprint on the moon. Is it possible to trace back every action that led to this level of progress? Just pause for a moment to think about the many people and the countless, often mundane tasks that made these advancements possible. It’s astounding just how many public health advances have happened without the help of email, smartphones and drive-thru lattes.

Amazingly, ambition finds a way and all those meetings, creative ideas, and day-to-day tasks add up to scalable social change. For our team at Heluna Health, looking back on the past 50 years is especially meaningful as we mark 1969 as the year we officially became a nonprofit in our first incarnation: a support arm for Los Angeles County’s wide range of public health initiatives. Progress was happening all around us, with breakthroughs occurring weekly in the health care and population health fields in the late 1960s and early 1970s, all because of the careful and persistent dedication of researchers, clinicians, epidemiologists, and public health practitioners around the globe.

Watch our overview video

Collective progress is the result of a series of actions made by individuals over time. Every person, every action counts.

Each member of our collective network of over 5,000 population health professionals plays an important role in that early story and its link to the accomplishments we are achieving today in the communities we serve. In 2019, the collective work we do with our partners helps stop the spread of communicable diseases like HIV, minimize the impact of chronic diseases, overcome food insecurity for vulnerable populations, and so much more. Collective progress is the result of a series of actions made by individuals over time. Every person, every action counts.

40 Years of WIC
40 Years of WIC–the Special Supplemental Nutrition Program for Women, Infants, and Children

Heluna Health’s founder, Charles Norris, launched Public Health Foundation of Los Angeles County in 1969 with the determined mantra, “there is always a better way” as part of his vision statement. In creating the agency, Mr. Norris saw opportunities to find a better way for public health departments to extend their impact and reach into the communities that needed them most. When one of our first programs, the local USDA-funded WIC (Special Supplemental Nutrition Program for Women, Infants, and Children) nutrition program (now known as PHFE WIC), was under county government oversight and was unable to accept private grants to deliver food vouchers to families in need, his newly created nonprofit organization began to collect and manage these funds to help reach communities more efficiently. From tobacco education programs, to immunization programs, family planning, school-violence prevention initiatives, and more, he committed to serving as a bridge between the community and government, providing new ideas and fiscal support, no matter what obstacles stood in the way of the overall goal of improving the health of local communities. When Mr. Norris saw flaws in the system that created barriers to progress, he brought people together to build better systems. And when there was more work to do beyond Los Angeles County, the time came to remove “Los Angeles” from our name and we became Public Health Foundation, cementing our role in the national public health landscape. Partnership and collaboration were at the root of everything Public Health Foundation of Los Angeles County did, and still does to this day. Heluna Health is proud of the milestones we’ve achieved since our origin. See the full timeline.

PHFE Heluna commemorative pins
The evolution of our brand–in pins!

Sally Hoeng, who is proud to be Heluna Health’s “employee number eight” and a current member of our benefits team, remembers the day that the organization invested in its first computer in 1989 so that she could create a more efficient way to manage our partners’ funds (she was working in the finance group at the time). “I remember balancing the books by hand,” says Sally. “Each program had its own ledger in a big book where I reconciled every expense. I asked for a computer but I didn’t know how to set it up, so we had to hire Jonathan,” our first IT staff member, Heluna Health’s ninth employee, and our Senior IT analyst today. Now, our team of 25 accounting professionals tracks hundreds of thousands of expenses per month for over 300 initiatives across the country.

PHFE WIC cookbook
Judy Gomez, Deputy Director, PHFE WIC

In 1976, Judy Gomez remembers graduating from UCLA with her master’s degree in nutrition and being asked by her colleague, Eloise Jenks, who started our WIC program to join our staff. “I borrowed my mom’s manual typewriter and drove around LA to help pregnant women enroll in WIC.” Judy remembers the first expectant mom she enrolled in WIC. “She was crying, nine months pregnant, not knowing how she was going to feed her baby because she didn’t have enough money for formula [when breastfeeding was not mainstream]. She spoke Spanish, I spoke English, but we worked it out and we were able to give her the vouchers she needed to feed her baby.”

Laura Spriggs-Nevares, Heluna Health’s senior program employee relations manager and 25-year veteran, reflects on her early days and remembers the broad range of work we supported, from contracts for Planned Parenthood, grants for the Pediatric AIDS Network, and an initiative to employ reformed gang members on National Forest Service fire crews. Laura vividly remembers the day she was in the office when Dr. Susan Buchbinder of Bridge HIV and her team from San Francisco came to our Los Angeles office to partner with our team to submit a grant proposal in 1992. “We worked through the night to meet the proposal deadline. My job was just to help them get their paperwork together to submit the proposal, but I knew what it was for and why it mattered. The research that they were doing was incredible.” That paperwork and the grant that Dr. Buchbinder and her team ultimately received translated into ground-breaking research on risk factors for HIV transmission among gay and bisexual men, which continues to help researchers identify effective antiretroviral treatment and preventive therapies used today.

iPrEx was a ground-breaking clinical trial performed, in part, by Bridge HIV

As new challenges and opportunities come our way, the mantra that began as “there is always a better way” continues to guide our 1,269 employees. At times, some of us may not see the direct impacts of the work we do each day, but we’re empowering our partners to make progress on the front lines, never losing sight of the lives that we’re saving or improving. The role we play with our partners provides a strong foundation for breakthroughs that lead to longer, healthier lives.

If you ask Sally, Judy, or Laura where they see Heluna Health in 50 years, they may have different perspectives on our most urgent population health needs: from homelessness and the health of our environment to infrastructure challenges like access to clean water. But there’s one common thread that weaves together what they’re most proud of after five decades of this collective work — the partnerships we’ve built to help more people gain access to healthy and productive lives, no matter where they come from. As our 50th anniversary year begins, here are just some of the priorities we’ll be focused on as we prepare for the next 50 years of optimizing population health in our communities:

  • Mobilizing our network to expand equitable access to population health services in more communities across the U.S.
  • Propelling our partners to gain access to new grants and funding opportunities to scale their work
  • Strengthening our initiatives with the right expertise that we and our partners need to make breakthroughs in research, deliver services to community members, and help more people live healthier lives
  • Leading more public-private coalitions to bring the collaborative power of all sectors to the work of ensuring sustainable improvements in population health

Health is a human right that we’ll always be committed to. Over the next 50 years, we’ll continue to build innovative solutions as we work toward our vision of becoming the nation’s leader in providing program and support services to optimize population health. Setting our sites on “a better way” to guide us, we can’t wait to see the progress we’ll achieve together in the decades ahead. Read our 50th anniversary press release >

To unofficially kick off our anniversary year in November 2018, we brought leading thinkers and doers together at the APHA Annual Meeting to explore the key elements of successful partnerships that can lead to Improved health outcomes at scale. Dr. Blayne Cutler, Heluna Health’s President and CEO sat down with Dr. Soma Stout, Vice President at Institute for Healthcare Improvement (IHI) and Executive Lead of the 100 Million Healthier Lives movement, Patrick McGovern, Vice President of Government Affairs at Gilead Sciences, Inc., Vivian Vasallo, Partnerships and Innovation Director at Fannie Mae, and Jake Segal, Vice President of Advisory Services at Social Finance to get perspectives from across the field. Watch the full panel below:

Featured Partner Initiative: Stopping Diabetes In Its Tracks

A cross-sector coalition with Pomona Valley Hospital Medical Center, Community Translational Research Center (CTRI), ParkTree Community Health Center, Heluna Health, UniHealth Foundation, and Claremont Graduate University is reaching people in their communities to conquer diabetes. Learn more in the video below: